Search in ebookee.net!

Marketing Hospitality

ISBN: 0471348856

标签: 商业



The poster (email) is not available. 收藏推荐: Bookmark this: Marketing Hospitality

图书介绍



Marketing Hospitality

Marketing Hospitality
Wiley | 2001-06-29 | ISBN: 0471348856 | 384 pages | PDF | 6 MB

Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field-with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations.

Combining marketing theory with a strong practical emphasis on industry applications, Marketing Hospitality, Third Edition offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerful feature of the book is its strong coverage of marketing planning and strategy, including clear step-by-step guidance on developing an effective marketing plan.

Easy to read and use, Marketing Hospitality, Third Edition offers a complete set of valuable pedagogical tools to facilitate learning and further study, from chapter-end summaries, reviews of key words and concepts, and Internet resources to discussion questions and references.

As marketing becomes increasingly important to the success of today's businesses, Marketing Hospitality, Third Edition gives future hospitality professionals an important career-building resource for virtually every area of the field.

Enjoy this great book! Brought to you by SMIRK

Uploading

RapidShare

My AH blog!

!!! No mirrors please !!!



[Directly Download] Marketing Hospitality!


Download this book
DOWNLOAD Free download ezdownloader, then you can free download.

Download "Marketing Hospitality"

使用ezdownloader下载
DOWNLOAD


Copyright Disclaimer:
本站一切内容源于互联网搜索,禁止商用! 如有任何不妥请联系:admin@ebookee.com,我们将在24小时内删除相关内容。

浏览量:277 添加时间:2008-12-20 18:53:36, 更新时间:2008-12-20 18:53:36, from internet

搜索该书!...


Search mirrors of "Marketing Hospitality"...

Search in ebookee.com!

下载链接


Free Magazine Subscriptions & Technical Document Downloads

推荐:使用EZdownloader下载电子书


没有下载链接
请在图书介绍里查找下载链接,如果没有,可以试着搜索有无其它该书信息。

不能下载?
如果不能下载或者在“图书介绍”中找不到 "Marketing Hospitality" 的下载链接请留言。下次访问本站时察看 所有留言 看是否有人已经更新了该书。

该书可能有其它下载链接,请点 这里查询相关图书


相关链接


"Marketing Hospitality" 相关链接:


Comments


"Marketing Hospitality" 没有评论.

    Leave a Comment

    如果没有下载链接或者下载链接无效,请查看相关链接或者搜索相关资料。

    required

    required

    email addresses

    required

    Not clear? Click to refresh.


    1. 艺术设计
    2. 有声读物
    3. 语言文化
    4. 家庭生活
    5. 法律
    6. 音乐歌词
    7. 软件相关
    8. BT种子
    9. 其它图书
    10. 所有留言
    11. 留言评论
    12. Download Thousands of Books two weeks for FREE!
    13. Download millions of Usenet resources!
    14. 海淀驾校
    Back to Top