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[share_ebook] Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit


作者: Cindy Barnes, David Pinder, Helen Blake

日期: 2011-11-23

页数: 256

出版社: Kogan Page



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share_ebook Creating and Delivering Your Value Proposition Managing Customer Experience for Profit


Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
Cindy Barnes, David Pinder, Helen Blake | Kogan Page | 2011-11-23 | 256 pages | English | PDF

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering Your Value Proposition provides guidance for business leaders demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering Your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

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